Wednesday, December 8, 2004

target giftcards

While I worked at Target I would often volunteer to work on the giftcards. It was a nice break from managing large brands like Global Bazaar or Thomas O'Brien. The snowman giftcard above was actually a shake-able snowglobe giftcard with tiny bits of snow that would move around (no water). The dinosaur giftcard was originally designed to have googly eyes but it was deemed a choking hazard so instead we went with glow-in-the-dark green spots.
This giftcard broke into two pieces. The parent would keep the top section and attach it to a key chain while the offspring would run off with bottom section to spend the cash loaded on the card. The card could be reloaded at any time.
Here is an illustration of how a lenticular holiday giftcard worked. The puppy would pop out of different stockings depending on how you moved the card. Lenticular cards can get very tricky and work best when the background is a pattern or color. (live and learn).

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