This is Target's first Global Bazaar from 2005. Global Bazaar was a six week program within Target stores. Products were sourced directly from five regions: Asia, Europe, India, Latin America and Africa. The five regions represented product developed with the aesthetics of : China, Japan, Sweden, Tuscany, Africa, Latin America, India and British Columbia. The packaging system voiced the design sensibilities of each region through color and pattern. In-store signing was peppered with iconic photographic images of each region. The overhead banners were printed on fabric to lend a feeling of a true bazaar.
The direct mail piece showcased products from the various regions of Global Bazaar. When it was folded up it looked like a shipping crate with arrival stamps. This also tied into the tv spot.
I was the lead designer on this project working on the packaging, in-store experience, direct mail piece, photoshoots and even color proofing. When it finally hit the stores it was amazing to see. Prior to this floorset, Target stores typically had lawn/patio set in January. This was a big change for Target. They carried it forward another three years. In 2008, the global approach faded and it became more about home decor.
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